The Rubik’s Re-Cube launched in 2023 and is the same 3x3 cube millions know and love, but this version is created with sustainability in mind. The cube is made from 100% post-industrial recycled plastic. Now that the team has successfully implemented recycled ABS into this form factor, we are rolling 20% of recycled plastic into all Rubik’s Cubes going forward.
Our first line of sustainably soft friends is sourced from 100% recycled materials. Each friend is crafted with luxe, ultra-soft recycled plush and fill and packaged in sustainable materials. It’s our gift to future generations of cuddlers.
Our PAW Patrol basic vehicles were targeted for a sustainability update in 2023 given they represent a such a large volume of toys sold. Our goal was to drastically reduce the use of plastic in this item. We now use up to 80% recycled plastic in the product and the packaging is plastic free because we were able to remove the blister and replace plastic ties with paper ties.
More Sustainably Minded Products
Etch a Sketch has been allowing people to express themselves for over 60 years. This year we introduced 86% recycled plastic into the item which, in 2023 alone, resulted in over 230,000 pounds of virgin plastic being avoided. The Etch a Sketch Pocket also now contains 76% recycled plastic and helped us avoid an additional 118,000 pounds of virgin plastic.
As the #1 preschool brand for wooden toys*, Melissa & Doug is committed to sourcing materials from responsibly managed forests. 100% of Melissa & Doug's paper products and more than 50% of wood products sold are FSC(R) certified.
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(Source: Leger 360 Claims Research, March 2026)
